Productive Fitness Products Inc. was founded in 1996 and incorporated in 1998.
Mike Jespersen started Productive Fitness Products in 1996 with the publication of The Great Dumbbell Handbook. The idea of publishing a book specific to dumbbells came when he was working at a local fitness equipment store in Richmond, B.C. Mike noticed that many of the customers purchasing dumbbells also wanted reference material on how to perform the exercises. Not long after, the first printing of “The Great Dumbbell Handbook” was completed. The book was an instant success and has now sold close to 400,000 copies. This success has been expanded upon with other “Great” Handbooks including “The Great Balance and Stability Handbook” and “The Great Kettlebell Handbook”. Sales of the “Great Handbook” series have almost reached 2,000,000 copies to date.
Since its incorporation in 1998, Productive Fitness Products has continued to publish books, expanding on the series of “Great Books” which offer instruction on specific exercise topics. It has also branched into publishing fitness posters and DVDs.
Productive Fitness Products Inc. is the largest supplier of fitness posters and books to exercise equipment stores in the world